');}.body .header a{text-decoration:none;}.header-part-2{display:block;}.header-part-1{width:15%;}.domain-www-biaward-nl .header-part-1{width:23%;}.header-part-2{width:63%;}.domain-www-biaward-nl .header-part-2{width:57%;}.header-part-3{text-align:right;width:auto;font-size:18px;}.header-logo,a.header-company-name{padding-right:5px;float:left;}.header-logo{width:60px;height:60px;margin-top:13px;padding:10px;margin-left:-11px;margin-right:8px;background:white;border-radius:42px;position:relative;border:1px solid #ddd;box-shadow:0px 4px 16px #ddd;}.container-logo-white{height:40px;}a.header-company-name{margin-top:23px;line-height:1.1em;max-width:100px;font-size:18px;color:#707070;}.domain-www-biaward-nl a.header-company-name{max-width:175px;}*{box-sizing:border-box;}.search-icon{position:relative;margin-left:10px;float:left;transition:transform 0.3s ease-out;padding-top:27px;cursor:pointer;}.search-icon:after{background-image:url('data:image/svg+xml, ');}.show{display:block !important;}.hide{display:none;}.header-menu-container{display:-webkit-box;display:-ms-flexbox;display:flex;justify-content:center;flex-direction:row;line-height:1.8;}.header-menu-container.hide{display:none;}.sub-menu-container{display:none;}.menu-item{max-height:83px;display:inline-block;overflow-y:hidden;overflow-x:hidden;white-space:nowrap;font-weight:normal;position:relative;cursor:pointer;}.menu-item a.mia{height:83px;max-height:83px;overflow:hidden;display:inline-block;padding-right:5px;padding-left:10px;padding-top:27px;padding-bottom:27px;font-weight:bold;}#menu-item-1 .mia:after{content:"";display:inline-block;background-size:contain;background-repeat:no-repeat;background-image:url('data:image/svg+xml, ');height:32px;width:32px;margin-top:-4px;}.menu-item.hide-nav{display:none;}.menu-item.hide-sub-menu a,.menu-item .sub-menu-container a{color:inherit;}.header-menu-container .menu-item:hover> a{color:#ff5252;background:white;box-shadow:0px 4px 16px #eee;}.body .header-menu-container .menu-item a.mia:after,.list-read-more-button:after,.advanced-more:after{content:"";background-size:contain;background-repeat:no-repeat;height:20px;width:20px;margin-left:-2px;vertical-align:middle;display:inline-block;background-image:url('data:image/svg+xml, ');}.body .header-menu-container .menu-item.no-sub-menu a.mia:after{background-image:none;height:0px;width:8px;}.header-menu-container .menu-item:not(.no-sub-menu):hover{overflow-y:visible;overflow-x:visible;}.header-menu-container .menu-item:hover> .sub-menu-container{display:inline-block;}.body .header-menu-container .sub-menu-container a:after{display:none;}.container-h1{width:100%;position:relative;margin-top:90px;margin-bottom:85px;border-radius:5px;border:1px solid #ddd;background:white;padding:30px;padding-top:40px;display:inline-block;box-shadow:0px 4px 16px #eee;}.is-product .container-h1{padding-top:50px;padding-bottom:40px;}.slug-reviews .reviews{visibility:hidden;}.toc-button:before{content:"+";font-size:26px;display:inline-block;color:#ff5252;width:21px;height:23px;vertical-align:text-bottom;}.toc-is-open .container-h1{margin-bottom:0px;}.intro{margin-right:30px;}.article .intro a:not(.important){color:black;}.article .intro .nav-buttons a,.article .intro a:not(.important):hover{color:#ff5252;}.featured-image-container{float:right;width:50%;margin-top:7px;position:relative;margin-left:30px;margin-bottom:25px;}.product-cat-1 .featured-image-container{width:50%;padding-left:40px;padding-right:40px;margin-top:0px;z-index:1;transition:transform 0.5s;}.body.product-cat-1 .container-content h2.first-h2{bottom:50px;background:white;font-weight:bold;}.container-content h2.first-h2{position:absolute;bottom:40px;right:15px;padding:8px;font-weight:bold;border-top-left-radius:5px;border-bottom-left-radius:5px;font-size:15px;background:white;max-width:75%;box-shadow:-7px -2px 32px white;}#first-h2{clear:none;}h2.first-h2.first-h2-length-4{max-width:65%;}h2.first-h2.first-h2-length-5{max-width:70%;}h2.first-h2.first-h2-length-6{max-width:75%;}h2.first-h2.first-h2-length-7{max-width:80%;}.container-h1 .social-media-share-icon{position:absolute;top:2px;right:10px;font-size:14px;}.container-h1 .col-2:hover> .social-media-share-icon{display:inline-block;}.error-404 .container-h1 .social-media-share-icon{display:none;}.container-h1 .social-media-share-icon:after{background-image:url('data:image/svg+xml, ');height:15px;width:15px;vertical-align:middle;margin-left:5px;}.container-h1 .social-media-share-icon:before{font-family:system-ui,Roboto;color:#bbb;}.container-h1 .social-media-share-icon:hover:before{color:#505050;}.lang-nl .container-h1 .social-media-share-icon:before{content:"Deel deze pagina";}.lang-en .container-h1 .social-media-share-icon:before{content:"Share this page";}.post.lang-nl .container-h1 .social-media-share-icon:before{content:"Deel dit bericht";}.post.lang-en .container-h1 .social-media-share-icon:before{content:"Share this post";}.blog .container-h1,.portfolio .container-h1{margin-bottom:150px;}.article a.intro-table-author,.article span.intro-table-author{display:table;font-size:16px;width:100%;color:black;border-bottom:0px;max-width:450px;}.intro-table-author .column-1{width:90px;display:table-cell;vertical-align:middle;}.intro-table-author .column-1:before{position:absolute;top:28px;left:-5px;content:'\1F464';color:#ff5252;font-size:85px;opacity:0.1;}.intro-table-author .column-1.show-more-page-views:before{content:'';}.intro-table-author .column-2{display:table-cell;vertical-align:middle;padding-left:20px;line-height:1.7em;padding-right:20px;padding-bottom:10px;}.article .intro-table-author a{border:0px;color:black;}.intro-table-author .column-1 img{width:90px !important;padding-top:3px;object-fit:cover;border-radius:15px;height:100px;background:#f0f0f0;transition:transform 0.5s,opacity 1s ease-in-out;opacity:0;}.intro-table-author .column-1.show-more-page-views img{transition:transform 0.5s,opacity 0s ease-in-out;opacity:1;}.intro-table-author:hover .column-1 img{transform:scale(1.05);}.container-content{margin-top:25px !important;display:inline-block;line-height:2.2em;width:100%;}.container-content p{margin-bottom:32px;}.article .ec h2,.article .box h2{padding-right:0px;}.container-content .article{margin-bottom:70px;position:relative;margin-left:15%;margin-right:15%;}.container-content h2{margin-bottom:5px;}.container-content .box h2{margin-top:20px;}ul li.limb,ul.limb> li,ol li.limb,ol.limb> li{margin-bottom:15px !important;}input,select,textarea{box-sizing:border-box;background-color:#fff;border:1px solid #ccc;border-radius:5px;box-shadow:none;font-size:17px;font-weight:400;line-height:1;padding:15px;width:100%;}.mb10{margin-bottom:10px;}.action-button,.black-button,.glass-button{display:inline-block;text-decoration:none !important;background:#ff5252;color:#ffffff !important;cursor:pointer;font-weight:bold;padding:12px 24px !important;text-align:center;width:auto;white-space:normal;overflow-wrap:break-word;text-decoration:none;border-bottom:0px !important;border-radius:5px;line-height:1.7em;transition:background 0.5s 0s;}.action-button.small,.black-button.small,.glass-button.small{font-size:16px;padding:6px 8px !important;margin-bottom:10px;}.action-button:first-letter,.black-button:first-letter,.glass-button:first-letter{text-transform:uppercase;}.glass-button:after{color:#ff5252;}.glass-button{background:transparent !important;color:black !important;border:1px solid black !important;transition:none;padding:10px 24px !important;}.glass-button:hover{color:white !important;background:#f24a4a !important;border:1px solid #f24a4a !important;}.glass-button:hover::after{color:white !important;}.action-button:hover{text-decoration:none !important;background:#f24a4a;}.black-button{border:1px solid black !important;color:#ffffff !important;}.black-button:hover{text-decoration:none !important;background:#f24a4a;}.tac{text-align:center;line-height:1.6;clear:both;}.tar{text-align:right;line-height:1.6;clear:both;}.staracademy{font-weight:300;color:#FF5252;padding-right:2px;}.disablephone{visibility:hidden;}.star.full:before,.star.half:before,.star.zero:before{content:"";display:inline-block;background-size:contain;background-repeat:no-repeat;background-image:url('data:image/svg+xml, ');height:32px;width:32px;margin-top:-1px;vertical-align:middle;}.star.half:before{background-image:url('data:image/svg+xml, ');}.star.zero:before{background-image:url('data:image/svg+xml, ');}.image-area-reviews .star:before{margin-top:-3px;}.heading-product.training .dates:before,.praktische-info .practicalthings td.fwb.dates:before,.post-meta-date-icon.calendar_month:before{background-image:url('data:image/svg+xml, ');}.body.product-cat-3 h1,.body.product-cat-1 h1{margin-bottom:0px;}.toc-button{clear:both;font-size:15px;position:absolute;bottom:-16px;cursor:pointer;line-height:1.6em;left:50%;transform:translateX(-50%);border:1px solid #ddd;border-radius:5px;padding:3px;padding-left:5px;padding-right:7px;background:floralwhite;z-index:500;white-space:nowrap;}.js-disabled .toc-button{display:none;}.body .featured-image img,.body img.featured-image{width:90%;display:block;object-fit:cover;border-radius:5px;border:15px solid #f5f5f5;margin-left:10%;}.body.product-cat-1 .featured-image img,.body.product-cat-1 img.featured-image{border:0px;border-radius:0px;box-shadow:none;width:100%;margin-left:0px;}a.image-area-reviews{display:none;position:absolute;top:-23px;padding:3px;padding-left:8px;padding-right:10px;margin-left:0px;color:#ff5252;font-weight:normal;border-radius:5px;border:1px solid #ddd !important;left:50%;transform:translateX(-50%);visibility:visible;display:inline-block;background:#f8f8f8;}.intro-consultant-image{width:40%;border-radius:80px;}.action-button:after,.display-form-next-page-button:after,.display-form-submit-button:after,.article .heading-product a.cell.order-button:after{content:"";display:inline-block;background-size:contain;background-repeat:no-repeat;background-image:url('data:image/svg+xml, ');height:20px;width:20px;margin-top:-2px;vertical-align:middle;margin-left:5px;}.image-area-reviews.disable-page-rating{display:none !important;}.container-content .image-area-reviews .star{margin-right:0px;line-height:1.4;float:left;font-size:24px;display:inline-block;}.image-area-reviews .star-number{text-decoration:none !important;padding-left:5px;line-height:2;font-weight:bold;color:black;display:block;float:right;}.image-align-right{float:right;width:50%;}.portrait-photo{border:5px solid white !important;background-image:initial;border-radius:5px;box-shadow:0px 2px 4px #ccc;background-size:100% 200%;margin-right:10px;}.alignright.portrait-photo{margin-top:15px !important;margin-left:40px !important;}.alignleft{float:left;text-align:left;margin-top:10px !important;}.alignright{float:right;text-align:right;margin-top:15px !important;}.container-content .alignright{margin-left:15px;margin-bottom:10px;max-width:none;}a.alignleft,a.alignnone,a.alignright{max-width:100%;}.error-404 .bread-crumb-container{display:none;}.post-content-container{width:62%;float:left;margin-bottom:30px;}.display-form-embedded .post-content-container{width:100%;float:none;}.toc-container{width:100%;display:none;height:auto;overflow:hidden;}@media (min-width:2200px){.container-content .article{margin-left:8%;margin-right:8%;}.header{padding-left:8%;padding-right:8%;}.body{font-size:24px;}.body h2{font-size:32px;}.body h3{font-size:28px;}.body h4,.body h5{font-size:26px;}.action-button,.black-button,.glass-button{padding:16px 16px !important;line-height:1.9;padding-bottom:18px !important;}.header-menu-container{font-size:22px;}.search-icon{max-height:45px;}.header-part-1{width:15%;}.header-part-2{width:67%;}.menu-item a.mia{padding-right:30px;padding-left:30px;padding-top:26px;padding-bottom:20px;}.container-content .image-area-reviews .star{line-height:2em;}.image-area-reviews .star:before{width:32px !important;height:32px !important;}.container-content .stars-global-reviews .star{margin-right:10px !important;}.star.full:before,.star.half:before,.star.zero:before{width:45px;height:45px;}}@media (min-width:2000px) and (max-width:2199px){.container-content .article{margin-left:18%;margin-right:18%;}.header{padding-left:18%;padding-right:18%;}.body h2{font-size:28px;}.body h3{font-size:24px;}.body h4,.body h5{font-size:22px;}}@media (min-width:1800px) and (max-width:1999px){.body{font-size:18px !important;}.menu-item a.mia{padding-top:26px;padding-bottom:27px;padding-right:10px;padding-left:10px;}}@media (min-width:1600px) and (max-width:1800px){.container-content .article{margin-left:12%;margin-right:12%;}.header{padding-left:12%;padding-right:12%;}}@media (max-width:1600px){a.header-company-name{font-size:17px;}.header{padding-left:10%;padding-right:10%;}.container-content .article{margin-left:10%;margin-right:10%;}.post-content-container{width:63%;}.container-h1{margin-top:40px;}.intro-container{margin-top:50px;}}@media (max-width:1500px){.header{padding-left:5%;padding-right:5%;}.container-content .article{margin-left:5%;margin-right:5%;}.post-content-container{width:60%;}.container-content h2.first-h2{max-width:75%;}}@media (max-width:1400px) and (max-resolution:1.39dppx){.header{padding-left:6%;padding-right:6%;}.container-content .article{margin-left:6%;margin-right:6%;}.post-content-container{width:66%;}.header-part-3{font-size:15px;}.header-menu-container .menu-item a.mia{padding-top:29px;padding-bottom:27px;padding-left:7px;padding-right:7px;}.body .header-menu-container .menu-item a.mia:after{display:none;}a.header-company-name{max-width:65%;}}@media (max-width:1300px) and (max-resolution:1.39dppx){.header{padding-left:5%;padding-right:5%;}.container-content .article{margin-left:5%;margin-right:5%;}.post-content-container{width:67%;}h2.first-h2.first-h2-length-4,h2.first-h2.first-h2-length-5,h2.first-h2.first-h2-length-6,h2.first-h2.first-h2-length-7{max-width:90%;}.header-menu-container{font-size:14px;}.header-menu-container .menu-item a.mia{padding-top:30px;padding-bottom:31px;padding-right:6px;padding-left:6px;}}@media (max-width:1250px){.post-content-container{width:65%;}}@media (max-width:1200px){.header{padding-left:5%;padding-right:5%;}.container-content .article{margin-left:5%;margin-right:5%;}.post-content-container{width:100%;padding-right:0;float:none;}.body.product-cat-3 h1{padding-bottom:10px;}.body.product-cat-3 .heading-product{font-size:14px;}.header-part-1{width:9%;}.header-part-2{width:70%;}a.header-company-name{display:none;}a.image-area-reviews{background:white;}}@media (max-width:1100px){#menu-item-1{display:none;}.header-part-3{font-size:13px;}}@media (max-width:1000px){.header-part-3{font-size:10px;}.header-menu-container{font-size:12px;}a.contact-phonenumber-button{padding-left:5px;padding-right:5px;}.header-menu-container .menu-item a.mia{padding-right:6px;padding-left:6px;padding-bottom:32px;padding-top:32px;}.header-menu-container .menu-item a.mia:after{display:none !important;}.blog .container-h1,.portfolio .container-h1{margin-bottom:100px;}.article .box h2{width:100%;}.action-button,.black-button,.glass-button{margin-bottom:15px;}.action-button:hover,.black-button:hover,.glass-button:hover{padding:12px 24px !important;}.container-content h2.first-h2{font-size:16px;}}@media (max-width:800px){.header{height:64px;box-shadow:none;}.header-part-1{width:30%;padding-left:5%;}.alignleft,.alignright{max-width:250px !important;}.search-icon{display:none;}.header-menu-container{display:none;}.header-menu-container .menu-item:hover> a{background:inherit;color:white;}.header-menu-container .menu-item:not(.no-sub-menu):hover{overflow-x:hidden;overflow-y:hidden;}.menu-icon{display:block;position:absolute;left:5%;top:6px;width:25px;height:25px;color:#ff5252;}.menu-icon:before{display:inline-block;position:absolute;top:0px;left:0px;content:'\2630';color:#ff5252;font-size:30px;cursor:pointer;}.menu-toggle:checked + .menu-icon + .header-menu-container{display:flex;position:absolute;top:64px;left:0px;flex-direction:column;width:100%;background:#ff5252;color:white;}.menu-toggle:checked + .menu-icon:before{content:'\2716';}.header-menu-container .menu-item{width:100%;height:60px;border-bottom:1px dashed #fff;line-height:1.6em;}.header-menu-container .menu-item a.mia{width:100%;font-size:22px;padding-left:15px;padding-top:17px;padding-bottom:15px;line-height:1em;}.domain-www-biaward-nl .header-part-1{width:32%;}.domain-www-biaward-nl .header-part-2{width:auto;}.header-part-3{font-size:14px;}a.contact-phonenumber-button{padding-left:10px;padding-right:10px;margin-top:15px;}.header-logo{width:45px;height:45px;padding:8px;margin-top:9px;margin-left:0;box-shadow:none;}.container-logo-white{height:30px;}.header-part-2{justify-content:right;}.search-icon{margin-top:15px;float:right;}.container-content{margin-top:10px !important;}.body.page h1,.body.post h1{font-size:6vw !important;line-height:1.2;padding-right:20px;margin-top:15px !important;}.is-product .container-h1{padding-top:20px;padding-bottom:20px;}.image-area-reviews{display:none !important;}.container-h1 .social-media-share-icon{top:10px;right:10px;}.product-cat-1 .toc-button{display:none;}.featured-image-container{float:none;width:100%;margin-left:0px;margin-bottom:25px;}.body .featured-image img,.body img.featured-image{border-radius:0px;width:100%;margin-left:0px;border:1px;}.product-cat-1 .featured-image-container{width:100%;padding:0px;}.intro{margin-right:0px;}.article a.intro-table-author,.article span.intro-table-author{line-height:1.7em;}.body.toc-is-open .toc-container{border:1px solid #ccc !important;border-top:0px !important;}.container-content h2.first-h2{font-size:20px;padding-top:5px;padding-bottom:5px;right:0px;max-width:90%;}.body.product-cat-1 .container-content h2.first-h2{bottom:60px;}.body.plain h1{font-size:32px !important;}}@media (max-width:750px){.container-content{margin-top:15px !important;}}@media (max-width:650px){.header-part-1{padding-left:7.5%;}.body h1{padding-top:5px;padding-bottom:10px;font-size:36px;font-size:5vw !important;}.body h2{font-size:22px;}.body h3{font-size:20px;}.body h4,.body h5{font-size:18px;}.container-h1 .social-media-share-icon:before{display:none;}.alignleft,.alignright{width:40%;max-width:200px !important;}.container-h1{padding:0px !important;border:0px;text-align:center;box-shadow:none;background:white;margin-top:20px;margin-bottom:40px;}.container-h1 .social-media-share-icon{top:-10px;right:0px;}.body .container-h1 h1{font-size:30px !important;line-height:1.4;padding-right:0px;}.article a.intro-table-author,.article span.intro-table-author{font-size:12px;margin-bottom:10px;color:#707070;text-transform:uppercase;display:inline-block;}.intro-table-author .column-1{width:100%;margin-top:15px;margin-bottom:5px;display:inline-block;}.intro-table-author .column-1:before{left:5px;top:50px;display:inline-block;margin:0 auto;width:100%;}.intro-table-author .column-1 img.portrait-photo{margin-right:0px;}.intro-table-author .column-2{width:100%;padding:0px;font-family:monospace;display:inline-block;}.article .heading-product a.cell,.article .heading-product span.cell{float:none;}.toc-button{display:none;}.featured-image-container{margin-top:10px;margin-bottom:40px;width:111%;margin-left:-5.5%;overflow-x:hidden;}.body.product-cat-1 .featured-image-container{margin-left:0%;}.body .featured-image img,.body img.featured-image{border:0px;}.container-content h2.first-h2,.body.product-cat-1 .container-content h2.first-h2{position:absolute;border:0px;bottom:20px;right:0px;background:white;padding:5px;margin-top:0px;font-size:14px !important;box-shadow:none;max-width:70%;}.body.product-cat-1 .container-content h2.first-h2{bottom:60px;}}@media (max-width:426px){.body{max-width:100% !important;overflow-x:hidden !important;}.header-logo{background:transparent;border:0px;}.header-part-1{padding-left:8.5%;}.header-part-3{font-size:12px;}a.contact-phonenumber-button{background:floralwhite;}.container-content{line-height:2em;}.container-content .article{margin-left:5%;margin-right:5%;}strong{font-weight:bold;}.display-form.free-product .container-content .article{margin-top:30px;}.product-features .extra-html{line-height:2em;}.container-content h2:not(.normal-expand-title,.first-h2,.display-form-group-h2,.ecm h2,.sba h2,.reviews h2,.box h2,.container-list-post h2,h2.faq-h2){font-size:20px !important;}.body.product-cat-1 .container-content h2.first-h2{bottom:40px;}.alignleft,.alignright{width:35%;max-width:150px !important;}.alignright.ml25{margin-left:5px !important;}.alignleft.mr25{margin-right:5px !important;}.action-button,.black-button,.glass-button{padding:12px 16px !important;}}@media (max-width:375px){.header-part-1{width:35%;padding-left:11%;}}
Laura Mastwijk | Architect van klantsucces
Laura Mastwijk: verbinder & architect van klantsucces Deze solo-wereldreizigster zit het liefste ergens in een blokhut op een berg, maar ruilt plekken zoals de Albanese Alpen of jungle van Mexico graag in voor het pittoreske Utrecht als het gaat om haar werk bij Passionned. Laura heeft een bachelor Humanistiek afgerond, een studie die onderzoek doet naar zingeving en humanisering. Toch wist ze al op jonge leeftijd dat ze met die kennis uiteindelijk in de zakelijke wereld terecht wilde komen.
Businesskennis op doen tijdens de studie Tijdens haar studie begon ze met het verenigen van deze twee werelden. Zo volgde zij extra vakken op de VU in de richtingen marketing en business, werkte ze als zelfstandig marketing consultant en werd ze voorzitter van een carrièrevereniging voor masterstudenten binnen de richtingen marketing, management en consultancy.
Menselijk contact Laura word gekenmerkt door haar ondernemende karakter en duidelijke visie, en blijft graag zo dicht mogelijk bij de kern. B2B? Daar doet Laura niet aan. Zij werkt volledig vanuit het H2H perspectief, ofwel Human-2-Human. Met haar unieke kijk op het ecosysteem van organisaties en relevante ervaringen uit verschillende werelden weet Laura de zakelijke en menselijke kant te verenigen en het beste uit onze klanten te halen.
Luisteren en verbinden met klanten Als architect van klantsucces helpt zij mensen binnen bedrijven met het verwezenlijken van hun ware potentie als het aankomt op datagedreven werken . Door snel de juiste analyses te kunnen maken en echt te luisteren, weet zij snel de vinger op de zere plek te leggen. Samen met de klant kijkt zij hoe het dieperliggende vraagstuk zo efficiënt en betekenisvol mogelijk aangevlogen kan worden en data weer in teken komt te staan van de mens en verbinden. Dit doet zij door mee te denken over op maat gemaakte oplossingen. Bijvoorbeeld door de klant in contact te brengen met ervaren BI-consultants voor een interim-traject , of mee te denken over passende opleidingen voor werknemers.
Werken voor de toekomst Laura gelooft dat ondernemingen niet alleen de economische motoren zijn, maar ook de rol van ‘changemakers’ in samenlevingen op zich kunnen nemen. En zeker als het aankomt op de snelle technologische vooruitgang liggen hier grote kansen, maar ook grote uitdagingen. Het aangaan van dat gesprek met klanten maakt het werk bij Passionned voor Laura zo interessant. In de toekomst hoopt zij zich nog meer te kunnen inzetten voor duurzaam ondernemerschap, zowel voor mens als planeet.
Bekijk het PDCA-handboek 'Datacratisch werken'